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Most agencies run paid marketing. We engineer it.

We're a tech-led performance marketing agency driving growth for travel and other high-intent verticals. We use ATLAS™ to uncover what's holding your account back. In 9 out of 10 audits, we find over 20% in missed revenue.

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Performance doesn't plateau randomly.

There’s a reason your paid marketing has stopped growing. It’s almost never what it looks like from the outside.

The real problem is usually structural. Bidding models trained on incomplete signals. Campaign architecture that made sense once but now limits what automation can learn. Search intent misread at scale, quietly sending budget somewhere it shouldn’t go.

The account tells you everything. You just need to know how to read it.

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A large travel group. Mature account. Years of stalled growth. 42% revenue increase in 30 days.

CLIENTS RESULTS

Stories from brands like yours.

Case Study

Turning a Failing Google Ads Account Into a Global Search Awards Finalist

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Case Study

From Zero to One Million Flyers with AI Powered Paid Search

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Case Study

40% Revenue Growth in 30 Days for a Leading European Travel Brand

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Case Study

How Tourlane Boosted Conversions by 44% Without Raising Budget

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Case Study

How a Pet-Friendly Travel Brand Cut CPA by 37% in Weeks

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Case Study

Why Hyatt’s luxury brand, Mr & Mrs Smith, has been a happy client for 7+ years

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Case Study

How Absolute Reg Cut CPA 45% and Grew Conversions 94%

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WHO WE ARE

We built our careers inside the accounts you’re trying to beat.

Search Machines was founded by former performance leads from Booking.com, Expedia and Agoda. People who were responsible for paid search at the brands that set the standard in travel.

We left to build something that didn’t exist: an agency with the technical depth of an in-house team, and proprietary technology those teams don’t have access to.

$150M+

annual spend

17 yrs

industry experience

40+

brands supported

Proprietary AI, that cuts through wasted spend
ATLAS™ was built in-house by a PhD in AI to improve how campaigns are structured and bid. It reads search intent, seasonal signals and adjusts bids to maximize profit, reducing wasted spend and lowering cost per acquisition.
Senior talent, not a rotating junior team

Our agency is not made up of your typical marketers. We hire top Cambridge engineers, data scientists, and maths minds – people trained to spot patterns, not spin stories. That’s how we consistently uncover opportunities other agencies miss.

Travel-specific performance experience

We’ve worked across hotels, airlines, OTAs, tour operators and beyond. Hyatt, Trainline and Mr and Mrs Smith are among the brands we’ve helped unlock growth – the kind of account context a generalist agency can’t replicate.

See where your account could be stronger

We’ll audit your account for free and show you where we see missed opportunities and potential uplift. If we don’t see a clear opportunity, we’ll say so. Book a strategy call to find out more.

WHAT CLIENTS SAY

Real people. Real results.

“

What set Search Machines apart was their ability to combine technical excellence with a deep understanding of the travel landscape helping us reach levels of efficiency we’d never seen before. Their impact has been pivotal to our long-term growth story.

Tamara Lohan MBEHyatt - Global Brand Leader, Luxury
“

"We came in skeptical. After years of refining our search marketing strategy, we weren’t sure there was much more to gain. But the results spoke for themselves - Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It’s rare to see this level of impact so quickly."

Daniel MolnarCMO, Szallas
“

We thought our Google Ads performance was already strong - but Search Machines and ATLAS showed us there was so much more potential. We’ve unlocked a 44% increase in conversions in France, reduced our costs, and boosted ROAS, all without raising our budget.

Felix DemmeMarketing Team Leader, Tourlane
“

“Our previous in–house and agency–based efforts fell flat, but Search Machines delivered results from week one with an ROI that exceeded expectations, increasing our application rates by 53% in 8 weeks”

Amit NisenbaumCEO at Ahoy
“

“Working with Search Machines has transformed our performance marketing. Specifically since the introduction of Atlas which has grown our ROI by 55%”

Lee RuddleCCO, Mr and Mrs Smith
“

“Search Machines transformed our search engine marketing growing it 322% in 6 months and at a positive ROI for the first time in our company history!”

Ehud ZamirCEO at Greetings Island
“

Search Machines' dedication to understanding the ever-changing digital landscape, combined with their innovative approach, has consistently resulted in exceptional results for their clients

Dora ArielGoogle - Strategic Partner Agency Manager
“

Other agencies chased metrics. Search Machines delivered impact. Since partnering, conversions are up 94% and CPA is down 45%

Jake SmithMD, Absolute Reg

PROPRIETARY TECHNOLOGY

ATLAS™ finds what

others miss.

We start by showing you what’s wrong.

Before we ask for anything.

Our proven four-step process for uncovering what’s inside your account – and turning it into measurable, scalable growth.

STEP 01

Free account audit

We go inside your account – structure, bidding, coverage, intent signals – and tell you what we find. If we don’t find a clear opportunity, we say so.

STEP 02

Plan the growth

Using real demand data and your account’s history, we design the structure and bidding strategy that should be running. Not a template – built for your account.

STEP 03

Validate first

New ATLAS™ campaigns run in parallel at controlled exposure. Performance is confirmed before a single pound of your current budget shifts.

STEP 04

Scale what the data confirms

Once the numbers are clear, we roll out across markets, products and campaigns. What worked in one place gets applied everywhere it should.

Who we are – and why we can help

  • We’ve helped unlock growth for exciting high-performing brands including Hyatt, Trainline, and Healthcare.com – plus many ambitious smaller brands. Today we manage +$150M in ad spend, backed by 15+ years of proven results.
  • We developed ATLAS™ – our proprietary AI platform built by a PhD in AI and ex-Booking.com talent – to ruthlessly hunt down marketing inefficiencies and drive smarter, cheaper customer acquisition for our clients.
  • Our agency is not made up of your typical marketers. We hire top Cambridge engineers, data scientists, and maths minds – people trained to spot patterns, not spin stories. That’s how we consistently uncover opportunities other agencies miss.
  • As a result, clients typically see a 21% drop in CPA, supported by real-world case studies – freeing up budget for smarter growth

How we unlock growth

Our proven 4 step process for uncovering inefficiencies and turning them into measurable growth.

1. Free audit

We run a free audit across structure, bidding, ads, and coverage to uncover wasted budget, ad hijacking and missed revenue opportunities.

2. Plan growth

We use real demand signals and historical data to design a clear plan for structure, bidding, and scale – before any budget is put at risk.

3. Validate first

New ATLAS™ campaigns launch in parallel at low exposure, allowing performance to be validated before any budget shift.

4. Scale wins

Once efficiency and returns are clear, we scale what works across markets, products, and campaigns – while protecting ROI.

FREE STRATEGY CALL

Most brands are leaving
revenue on the table.

Is yours?

This is a short call to understand where you’re at with search, and whether there’s anything worth looking at more closely.

What we’ll cover

  • Where things are today

  • What you’re trying to improve

  • Any constraints or questions you have

  • Whether what we do is actually relevant

    Send me the occasional note on what you're seeing working in search.