Book Your FREE Strategy Session
If your business spends over $500k a year on paid search, one of our senior specialists will review your current campaigns, share actionable strategies to reduce wasted spend and scale performance. (Agencies often charge $500+ for this – we offer it free.)
Clients and Results
At a glance
Non-branded bookings increased by 1,068%
Year-over-year growth sustained for 6+ years
ROI increased by 55%
”Working with Search Machines has transformed our performance marketing. Specifically since the introduction of their Search Marketing AI which has grown our ROI by 55%.
Lee RuddleCHIEF CUSTOMER OFFICER, MR AND MRS SMITH
“Search Machines transformed our performance marketing. Their AI-driven approach boosted our ROI by 55%”
Mr & Mrs Smith, Hyatt’s luxury boutique hotel brand, had been stuck. Despite hiring multiple agencies, their paid search campaigns never delivered consistent growth – or hit their ROI targets.
They needed a new approach. And fast. That’s where our partnership began over 8 years ago
The Results
Over seven years, we’ve delivered transformational growth:
1,068% increase in non-brand bookings
2.2x ROI – double the target
168% growth in the first month alone
What Wasn’t Working
Their goal was to aggressively grow non-brand conversion volume with a ROI just above breakeven.
When we took over, we found three core issues:
- Missing demand: Campaigns were only capturing a fraction of relevant searches
- Low coverage of existing hotels: Many locations weren’t showing up in key queries
- Wasted budget: Bidding strategies lacked structure, leading to inefficiencies
What We Did
We deployed ATLAS™ – our proprietary AI-powered platform – to identify every profitable search opportunity. ATLAS crawled Google’s search landscape, mapped user intent, and generated thousands of highly-targeted ads aligned to specific hotel offerings.
We also rebuilt the campaign structure from scratch. ATLAS helped us launch optimized, scalable campaigns across hundreds of hotel locations – in just a few weeks.
The early results were immediate:
+168% growth in non-brand bookings in the first month
Efficient scaling with tightly controlled CPA
Full visibility and control across previously fragmented accounts
When the Market Collapsed
Then came Covid.
Like every travel brand, Mr & Mrs Smith faced an urgent, brutal shift: volume dropped, uncertainty spiked, and every pound of ad spend came under scrutiny.
The brief changed overnight – from aggressive growth to maximizing ROI with minimal risk.
So we pivoted with them.
We re-prioritized markets based on real-time demand signals. We used ATLAS to adjust bids dynamically and highlight flexible cancellation policies in ad copy. And we focused every pound on profitable conversions—no vanity metrics, no waste.
By the end of the year, we had restored booking volume to pre-Covid levels – while delivering an ROI of 2.2x, twice the original target.
Over eight years, we’ve helped Mr & Mrs Smith:
Grow non-brand bookings by 1,068%
Double their expected ROI during one of the most volatile periods in hospitality
Establish a performance marketing engine that adapts fast and scales with their brand
Today, the focus has shifted again. Growth is no longer just about scale, but about where that scale comes from. We’re continuing to expand into new demand segments, testing how different types of travellers search, and refining how each property is positioned in-market.
”Working with Search Machines has transformed our performance marketing. Specifically since the introduction of their Search Marketing AI which has grown our ROI by 55%.
Lee RuddleCHIEF CUSTOMER OFFICER, MR AND MRS SMITH
Mr & Mrs Smith, Hyatt’s luxury boutique hotel brand, had been stuck. Despite hiring multiple agencies, their paid search campaigns never delivered consistent growth – or hit their ROI targets.
They needed a new approach. And fast.
That’s where our partnership began.
The Results
Over seven years, we’ve delivered transformational growth:
1,068% increase in non-brand bookings
2.2x ROI – double the target
168% growth in the first month alone
What Wasn’t Working
Their goal was to aggressively grow non-brand conversion volume with a ROI just above breakeven.
When we took over, we found three core issues:
- Missing demand: Campaigns were only capturing a fraction of relevant searches
- Low coverage of existing hotels: Many locations weren’t showing up in key queries
- Wasted budget: Bidding strategies lacked structure, leading to inefficiencies
What We Did
We deployed ATLAS™ – our proprietary AI-powered platform – to identify every profitable search opportunity. ATLAS crawled Google’s search landscape, mapped user intent, and generated thousands of highly-targeted ads aligned to specific hotel offerings.
We also rebuilt the campaign structure from scratch. ATLAS helped us launch optimized, scalable campaigns across hundreds of hotel locations – in just a few weeks.
The early results were immediate:
+168% growth in non-brand bookings in the first month
Efficient scaling with tightly controlled CPA
Full visibility and control across previously fragmented accounts
When the Market Collapsed
Then came Covid.
Like every travel brand, Mr & Mrs Smith faced an urgent, brutal shift: volume dropped, uncertainty spiked, and every pound of ad spend came under scrutiny.
The brief changed overnight – from aggressive growth to maximizing ROI with minimal risk.
So we pivoted with them.
We re-prioritized markets based on real-time demand signals. We used ATLAS to adjust bids dynamically and highlight flexible cancellation policies in ad copy. And we focused every pound on profitable conversions—no vanity metrics, no waste.
By the end of the year, we had restored booking volume to pre-Covid levels – while delivering an ROI of 2.2x, twice the original target.
Over seven years, we’ve helped Mr & Mrs Smith:
Grow non-brand bookings by 1,068%
Double their expected ROI during one of the most volatile periods in hospitality
Establish a performance marketing engine that adapts fast and scales with their brand
Book Your FREE PPC Strategy Session
If your business spends over $500k a year on paid search, one of our senior specialists will review your current campaigns, share actionable strategies to reduce wasted spend and scale performance. (Agencies often charge $500+ for this – we offer it free.)
Clients and Results
