Google Premier Partner|$150M+ Managed
Google Ads Without the Guesswork
A top 1% Google Premier Partner. We run Google and Microsoft Ads for travel, ecommerce and lead gen brands, pairing senior specialists with ATLAS™, our in-house AI platform.
30 minutes with a senior specialist. No pitch deck, no pressure.
” 
"We came in skeptical. After years of refining our search strategy, we weren't sure there was much more to gain. The results spoke for themselves."
Daniel MolnarCMO, Szallas Group
Sound familiar?
Why performance leads come to us.
"Our CPCs keep rising, but conversions don't."
Usually a structure and intent-matching problem, not a budget problem. It shows up in almost every account we review.
"Our agency isn't proactive."
You get a monthly report describing what happened. Nobody tells you what's about to happen, or what they're doing about it.
"Performance Max is a black box."
Volatile results, no visibility into where spend goes. We rebuild the measurement first, so decisions rest on data you can trust.
Why Search Machines
We built our careers inside the accounts you're trying to beat.
Search Machines was founded by former performance leads from Booking.com, Expedia and Agoda - not agency veterans, but the people responsible for paid search at the brands that set the standard.
01
Engineers and data scientists, not account managers
We hire Cambridge engineers, mathematicians and data scientists - people trained to find patterns in data. Your account is managed by a senior team throughout, not handed to juniors after onboarding.
02
ATLAS™ - proprietary AI built in-house
Built by our CTO, a PhD in AI, ATLAS™ reads intent signals, seasonal demand patterns and bidding inefficiencies at a scale no team can match manually. It doesn't just report on what happened - it lets us act on it.
03
Depth across travel, ecommerce and lead gen
We've managed paid at every level inside travel, ecommerce and lead gen. That vertical context changes what you see in an account and what you know to look for - something a generalist agency can't replicate.
Results
Numbers from real accounts, not projections.
+40%
revenue in the first month, on a mature account the client thought was fully optimised
Szallas Group
+55%
ROI growth since the introduction of ATLAS™
Mr & Mrs Smith
+53%
application rate in 8 weeks, after in-house and agency attempts had both failed
Ahoy Insurance
+322%
search growth in 6 months, at positive ROI for the first time in company history
Greetings Island
How we help
The depth of an in-house team. Without the cost of one.
✓
Paid Search
Campaign structure, keyword strategy, intent matching and continuous bid optimisation across Google and Microsoft Ads.
✓
AI-Powered Bidding
ProfitMax™ bidding optimises for profit yield, not just conversions. Average 15% profit uplift in AB tests.
✓
Display & Remarketing
Audience-led display and remarketing that brings warm visitors back at the right moment, without burning budget on cold reach.
✓
Video Ads
YouTube and video campaigns built to capture demand earlier in the purchase journey.
✓
Competitor Intelligence
Real-time auction monitoring, so you know what competitors are bidding on and saying, as it changes.
✓
Brand Protection
Competitors bidding on your brand terms. We monitor and defend your branded search around the clock.
ATLAS™
AI advantage, built in.
Our proprietary platform, ATLAS™, helps us move faster, waste less and scale what works. Every account gets it. There's no premium tier.
- AI-driven optimisation backed by in-house data scientists
- Intent-matched ads that improve relevance and conversion
- ProfitMax™ bidding to optimise for profit, not just clicks
- Dynamic ads using live pricing, inventory and promotions
- Automated discovery of missed keyword opportunities
- Clear visibility into auction and competitor dynamics
Working with us
What it actually looks like day to day.
Not the things every agency claims. The specific things we do that most can't.
1
A senior specialist on your account from day one
The person who reviews your account on the audit call is the person who oversees it. No handoffs, no juniors brought in quietly after contracts are signed.
2
ATLAS™ running in the background, always
Bid adjustments, intent signals, seasonal changes and competitor movements are monitored and acted on continuously - not flagged in a monthly report.
3
Measurement you can actually trust
We audit your tracking before we optimise anything. If conversions are being misattributed - and they usually are - we help you fix it first, so every decision after that rests on real data.
4
Paid search and social connected, not siloed
We see what your search data is telling us about intent and feed that into your social targeting. Most agencies can't do this because they keep channels separate.
5
Quarterly strategy sessions tied to your business goals
Not just a review of what happened. A forward-looking session on where we're taking the account next and why - with the data to back it up.
Switching agencies
Switching feels risky. Here's how we reduce it.
Step 1
Let's talk
You speak with a senior specialist. We share what we're seeing in your market, and we're honest about whether it's a good fit.
Step 2
Free analysis
We sign an NDA and review your accounts at no cost. What we find is yours to keep, whether you work with us or not.
Step 3
Risk-free switch
Fees flex with performance. If it's not working after 90 days, you can leave. Any gains stay with you.
Step 4
Trusted partner
You always know what we're doing, why, and how it's performing. We expect to be judged on month-on-month results.
Learn more about the Search Machines Transition Guarantee
Client words Daniel MolnarCMO, Szallas Group Lee RuddleCCO, Mr & Mrs Smith Amit NisenbaumCEO, Ahoy Jake SmithCEO, Absolute Reg Dora ArielGoogle - Strategic Partner Agency Manager Felix DemmeMarketing Team Leader, Tourlane
What it's like to work with us.
"What set Search Machines apart was their ability to combine technical excellence with a deep understanding of the travel landscape. Their impact has been pivotal to our long-term growth story."
Tamara Lohan MBEHyatt - Global Brand Leader, Luxury"
"Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It's rare to see this level of impact so quickly."
Daniel MolnarCMO, Szallas Group"
"Working with Search Machines has transformed our performance marketing. Specifically since the introduction of ATLAS, which has grown our ROI by 55%."
Lee RuddleCCO, Mr & Mrs Smith"
"Our previous in-house and agency-based efforts fell flat, but Search Machines delivered results from week one with an ROI that exceeded expectations, increasing our application rates by 53% in 8 weeks."
Amit NisenbaumCEO, Ahoy"
"Other agencies chased metrics. Search Machines delivered impact. Since partnering, conversions are up 94% and CPA is down 45%."
Jake SmithCEO, Absolute Reg"
"Search Machines' dedication to understanding the ever-changing digital landscape, combined with their innovative approach, has consistently resulted in exceptional results for their clients."
Dora ArielGoogle - Strategic Partner Agency Manager"
"We thought our Google Ads performance was already strong, but Search Machines and ATLAS showed us there was more potential. Conversions in France are up 44%, costs are down, and ROAS improved, all without raising our budget."
Felix DemmeMarketing Team Leader, Tourlane Leadership
The people behind the accounts.
Richard Jackson
CEO
15+ years driving growth and consulting at board level for Expedia, Agoda, Just Eat and Fareportal.
Shlomi Beer
CTO
PhD in Artificial Intelligence from Technion. Previously VP of Data Science at Agoda. Leads ATLAS™ development.
Richard Gradwell
Head of Analytics
Previously VP of PPC at Booking.com, after getting his start at Cambridge University.
Phil Jensen
Head of Client Success
10+ years managing global programs at Procter & Gamble. Ensures clients hit their goals.
Justin Knight
Head of R&D
Cambridge University, then IBM. Deep technical expertise applied directly to client results.
Before you book
Questions we get on most intro calls.
We've already refined our search strategy. Is there really more to gain?
That's exactly what Szallas Group said. Mature account, complex structure, years of history. Restructuring and deploying ATLAS™ still delivered 40% revenue growth in the first month. In 9 out of 10 accounts we review, we find 20-30% of revenue being missed. Some accounts genuinely are well run - if yours is, we'll tell you that on the call.
Won't you just tell us to spend more?
No. We frame everything in terms of performance at your current spend first. Even at flat budgets, structure, intent matching and bidding usually leave meaningful room. If more spend makes sense later, we'll show you the data behind that recommendation, and it stays your call.
Who actually runs our account?
A senior specialist, from day one and throughout. The person you meet on the intro call is the person in your account. We don't hand accounts to junior teams after onboarding.
What if it doesn't work?
Fees flex with performance, and if it's not working after 90 days you can leave. Any structural improvements and gains stay with you. We expect to be judged on month-on-month results.
What happens on the intro call?
Thirty minutes with a senior specialist. We ask about your business, your current setup and what you're trying to improve. We share what we're seeing in your market. If it looks like a fit, the usual next step is a free NDA-covered account review. If it doesn't, we'll say so.
Book an intro call
Most brands are leaving revenue on the table. Is yours?
A short call with a senior specialist to understand where you're at with search, and whether there's anything worth looking at more closely.
- Where things are today
- What you're trying to improve
- Any constraints or questions you have
- Whether what we do is actually relevant to you
If it's not a fit, we'll tell you. Happy to leave it there if that's more useful.
Book your intro call
We'll come back within one working day to arrange a time.
NDA available on request. Your data is never shared.
