Book Your FREE
Strategy Session
If your business spends over $40k per month on paid search, a free audit may be available following an initial strategy call.
On that call, we’ll:
Understand where you’re at and what’s driving your decisions
Clarify whether an audit would be useful
Outline clear next steps, either way
Agencies often charge $1,000+ for this. We offer it selectively.
Clients and Results
”Launching a startup airline comes with big challenges, especially in growth and marketing. Partnering with Search Machines was the best decision we made. Their expert team and ATLAS software helped us scale efficiently with multilingual ads reaching markets as far as Brazil and Canada. Thanks to their paid search expertise, Arajet has already experienced 40% growth in revenue year on year
Tania MancillaVP of Marketing, Arajet
From Zero to One Million Flyers with AI Powered Paid Search
Head of Growth, Search Machines
When Arajet Dominican Republic’s flagship airline launched in 2022, they needed an airline PPC agency that understood the unique challenges of scaling a low-cost carrier across the Americas. With no past ads data, a tight budget, and pressure from the board, the key question was simple: “How fast can we scale our customer base?
Starting from scratch with no past ads data, a tight budget, and high expectations from the board, they had one key question:
“How quickly can we scale our customer base across the Americas?”
Our answer? With Search Machines’ seasoned travel PPC specialist and ATLAS™… very fast.
1. The Challenge
- Fierce and Established Competition: Dominating search results meant going up against major airlines with bigger budgets and established brand recognition.
- Limited Brand Awareness: Many travelers weren’t familiar with Arajet, making brand visibility a priority.
- Rising CPCs and CPAs: Industry costs were going up year after year, threatening profitability.
The Solution
We deployed ATLAS, our AI-powered search marketing platform, and took a three-step approach to scale paid search efficiently:
- Precision Targeting at Scale – We built the account from a handful of generic DSA campaigns into 200+ hyper-targeted Country and Airport-based campaigns, allowing us to control CPAs and optimize booking value across different regions.
- Multilingual Coverage – With ATLAS’s language capabilities, we launched thousands of ads in Spanish, English, Portuguese, and French – ensuring Arajet connected with travelers in their native language.
- Hyper-Personalized Ads – ATLAS dynamically generated and optimized tens of thousands of ad variations in real time, aligning perfectly with search intent and driving higher engagement.
The Results
- 40% YoY revenue growth (measured in Google Ads)
- 39% increase in clicks
- Only 10% increase in CPCs – despite rising industry costs
In December 2024, Arajet hit a major milestone – 1 million passengers flown in a single year, making them the first Dominican airline to achieve this.
And the momentum hasn’t stopped. Starting in 2025, Arajet successfully expanded into the USA and broader North American market, already operating routes from 6 airports in the region. This rapid international rollout further demonstrates how the right airline PPC agency strategy can fuel both market entry and sustained growth.
Final Word
This case study proves that even in highly competitive paid search markets, a data-driven, AI-powered strategy can break through, delivering the right message to the right person at the right time.
If you’re spending $50K+/month and growth has stalled, we’d be happy to take a look under the hood. Our strategy sessions and audits are free, fast, and usually eye-opening. Book yours here.
From Zero to One Million Flyers with AI Powered Paid Search
Head of Growth, Search Machines
”Launching a startup airline comes with big challenges, especially in growth and marketing. Partnering with Search Machines was the best decision we made. Their expert team and ATLAS software helped us scale efficiently with multilingual ads reaching markets as far as Brazil and Canada. Thanks to their paid search expertise, Arajet has already experienced 40% growth in revenue year on year
Tania MancillaVP of Marketing, Arajet
When Arajet Dominican Republic’s flagship airline launched in 2022, they needed an airline PPC agency that understood the unique challenges of scaling a low-cost carrier across the Americas. With no past ads data, a tight budget, and pressure from the board, the key question was simple: “How fast can we scale our customer base?
Starting from scratch with no past ads data, a tight budget, and high expectations from the board, they had one key question:
“How quickly can we scale our customer base across the Americas?”
Our answer? With Search Machines’ seasoned travel PPC specialist and ATLAS™… very fast.
1. The Challenge
- Fierce and Established Competition: Dominating search results meant going up against major airlines with bigger budgets and established brand recognition.
- Limited Brand Awareness: Many travelers weren’t familiar with Arajet, making brand visibility a priority.
- Rising CPCs and CPAs: Industry costs were going up year after year, threatening profitability.
The Solution
We deployed ATLAS, our AI-powered search marketing platform, and took a three-step approach to scale paid search efficiently:
- Precision Targeting at Scale – We built the account from a handful of generic DSA campaigns into 200+ hyper-targeted Country and Airport-based campaigns, allowing us to control CPAs and optimize booking value across different regions.
- Multilingual Coverage – With ATLAS’s language capabilities, we launched thousands of ads in Spanish, English, Portuguese, and French – ensuring Arajet connected with travelers in their native language.
- Hyper-Personalized Ads – ATLAS dynamically generated and optimized tens of thousands of ad variations in real time, aligning perfectly with search intent and driving higher engagement.
The Results 2024 vs 2025 (so far)
- 40% YoY revenue growth (measured in Google Ads)
- 39% increase in clicks
- Only 10% increase in CPCs – despite rising industry costs
In December 2024, Arajet hit a major milestone – 1 million passengers flown in a single year, making them the first Dominican airline to achieve this.
And the momentum hasn’t stopped. Starting in 2025, Arajet successfully expanded into the USA and broader North American market, already operating routes from 6 airports in the region. This rapid international rollout further demonstrates how the right airline PPC agency strategy can fuel both market entry and sustained growth.
Final Word
This case study proves that even in highly competitive paid search markets, a data-driven, AI-powered strategy can break through, delivering the right message to the right person at the right time.
If you’re spending $50K+/month and growth has stalled, we’d be happy to take a look under the hood. Our strategy sessions and audits are free, fast, and usually eye-opening, book yours here.
