ATLAS™ - Our AI Engine Driving
Stronger Results & Smarter Spend
Hundreds of optimizations unlockingcompound growth.
ATLAS™ is our AI optimization engine. It continuously works every keyword, ad, landing page, and bid in your account, unlocking hundreds of micro gains that compound into major performance lifts.
Today, we manage over $150M in annual ad spend across sectors like retail, travel, insurance, and education. ATLAS™ can be run by your in-house team – or fully managed by our senior specialists.
Six things ATLAS™ does every single day.
ATLAS™ is constantly working your account across every keyword, ad, bid, and offer.
Finds Every Opportunity
Are you marketing every keyword relevant to your business? ATLAS™ maps every search that matters to you, including the long-tail queries no human team has time to find, and builds coverage for all of it.
Eliminates Wasted Spend
Are you buying irrelevant traffic? ATLAS™ understands the meaning of each search and blocks irrelevant ones automatically, so you only spend money on highly qualified users.
Creates Hyper-Relevant Ads
ATLAS™ parses the intent behind each search and builds an ad that answers it, not a template stretched across thousands of queries.
Highlights Real-Time Offers
ATLAS™ pulls live prices and offers straight from your site into your ads, so what people see is always current, and always yours rather than a competitor's.
Maximizes Profit on Every Bid
ATLAS™ tests thousands of micro bid adjustments and keeps the ones that add margin. A penny up or down, multiplied across an account, moves real money.
Predicts Future Demand
ATLAS™ sets bids on forecasts of your pricing, availability and customer trends, even the weather, not just last month's performance.
From search query to ad copy, automatically.
ATLAS™ doesn't just match keywords. It parses every search into structured intent, for example venue type, proximity, place.
That structure is what lets ATLAS™ write an ad and pick a landing page that actually answers the search, instead of a generic template stretched across thousands of queries, or generic AI ad copy slop.
It's about the user's experience too. When the ad and landing page match exactly what someone searched for, the platforms reward that relevance with a lower cost per click, a level of precision that's impossible to deliver by hand at scale.
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ATLAS™ finds the demand. ProfitMAX™ works out what it's worth.
ATLAS™ hands over every search it finds. ProfitMAX™, our bidding engine, prices each one individually and bids to protect profit, not just chase conversions.
Targets at every level
Sets CPA and ROAS targets at ad group, campaign and portfolio level, so high-yield segments found by ATLAS™ aren't averaged away.
Extends Google's own signals
Uses and extends Bid Simulator data to understand auction dynamics and elasticity curves that Smart Bidding keeps to itself.
Proven in A/B tests
Typical wins of 10-15% versus regular Smart Bidding, rising to 39% in our best controlled test. Validated with rigorous testing protocols, not screenshots.
higher ROAS than Google Smart Bidding in a controlled hotel ads test, on the same budgets and market.
See the resultsStop reading dashboards. Just ask.
ATLAS already knows your account, your history and the reasoning behind every bid and budget decision. Ask it a plain-English question and get a plain-English answer, not another chart to interpret.
This is a preview, not a live account connection.
Run it on your data, freeReal account, before and after ATLAS™.
Same campaigns, same budgets, same market, the only variable was migrating the account onto ATLAS™. We tracked CPA and conversion volume week over week through the switch.
Migration runs alongside your existing campaigns. No downtime, no performance cliff, and you keep full account access throughout.
Read the PetPyjamas case studyreduction in CPA (cost per acquisition) after migrating onto ATLAS™
increase in conversions over the same period, on the same budget
Conversions and CPA
From account reporting, week 47 (November) to week 30 (July)
Revenue up 40%. Their words, not ours.
"We came in skeptical. After years of refining our search marketing strategy, we weren't sure there was much more to gain. But the results spoke for themselves: Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It's rare to see this level of impact so quickly."
Daniel Molnar
CMO, Szallas
"We thought our Google Ads performance was already strong, but Search Machines and ATLAS™ showed us there was so much more potential. We've unlocked a 44% increase in conversions in France, reduced our costs, and boosted ROAS, all without raising our budget."
Felix Demme
Marketing Team Leader, Tourlane
"Launching a startup airline comes with big challenges, especially in growth and marketing. Partnering with Search Machines was the best decision we made. Their expert team and ATLAS™ software helped us scale efficiently with multilingual ads reaching markets as far as Brazil and Canada. Thanks to their paid search expertise, Arajet has already experienced 40% growth in revenue year on year."
Tania Mancilla
VP of Marketing, Arajet
A short call. No obligation.
We'll cover:
- Where ATLAS™ can find untapped search demand in your account
- How semantic intent-matching builds hyper-relevant ads and landing pages automatically
- A live walkthrough of the Search Query Explorer, using your own industry data
- How ATLAS™ works alongside ProfitMAX™ to bid on what it finds
Best suited to accounts spending $50k+ per month.
in annual ad spend optimized by ATLAS™ every year, across retail, travel, insurance and education
Book an Intro Call
