Where is this account

losing money?

We identify the structural, bidding, coverage, and measurement issues that are costing you performance. Then we quantify the gap between where the account is and what it should be delivering.

WHAT THE AUDIT COVERS

Performance Trends

Year-on-year trend analysis across revenue, ROAS, CPA, and clicks. Brand and non-brand separated. Volume decline diagnosed where present.

Account Fundamentals

Keyword coverage, match type distribution, converting and non-converting search terms, quality scores, and token analysis.

Bidding Efficiency

Geographic, device, and segment-level CPA and ROAS variation. Where spend is working and where it is not.

Account Design

Campaign fragmentation, tracking quality, attribution setup, negative keywords, and campaign settings.

$150M+

Ad spend managed in 2025

Top 1%

Google Premier Partner

-21%

Avg. CPA reduction via ATLAS

15yrs

Practitioner experience

WHAT THE AUDIT COVERS

01

Share access

Sign NDA. Send a read-only Google Ads invite. Include any existing reporting and a brief on current priorities.

02

We run the analysis

Within one to two weeks, we work through all four areas. Each closes with specific findings and a prioritised view of what we would change.

03

Structured walkthrough

We present findings in person or remotely. The session is designed for decision-makers and account managers - plain terms, no jargon.

SPEAK TO US ABOUT THE AUDIT

We’ll review your account and identify the biggest opportunities to improve performance.

The audit is completely free.

If there’s clear upside and you want to move forward, we’ll agree a small trial scope.

If not, you’ll still leave with actionable insights you can use immediately.

Is Your Ad Budget Quietly Leaking?

Find out what others won’t tell you – no strings attached.

In this free strategy session, one of our senior specialists (ex-Booking.com, Expedia) will walk you through:

Where your current campaigns may be silently underperforming

The quick wins we’ve used to drive 40–300% growth for companies like Hyatt.

How our “human + AI” system spots and fixes what most agencies miss

What You’ll Get:

A campaign health check highlighting hidden inefficiencies
A peek at how top brands reduce CAC without increasing spend
No sales pitch: just real, data-backed recommendations tailored to your market

Curious?

Grab a free 20-minute session. We’ll show you where the data leads, and you decide what (if anything) to do next.

“
Lee RuddleCCO, Mr and Mrs Smith
“Working with Search Machines has transformed our performance marketing. Specifically since the introduction of Atlas which has grown our ROI by 55%”

“
Daniel MolnarCMO, Szallas
“We came in skeptical. After years of refining our search marketing strategy, we weren’t sure there was much more to gain. But the results spoke for themselves - Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It’s rare to see this level of impact so quickly.”

“
Amit NisenbaumCEO at Ahoy
“Our previous in–house and agency–based efforts fell flat, but Search Machines delivered results from week one with an ROI that exceeded expectations, increasing our application rates by 53% in 8 weeks”

“
Ehud ZamirCEO at Greetings Island
“Search Machines transformed our search engine marketing growing it 322% in 6 months and at a positive ROI for the first time in our company history!”

“
Dora ArielGoogle - Strategic Partner Agency Manager
“Search Machines' dedication to understanding the ever-changing digital landscape, combined with their innovative approach, has consistently resulted in exceptional results for their clients”

“
Jonathan KalanBrand Director at Glidance
“I usually don’t hire agencies. I’d rather keep things in-house. But with Glidance, I knew we needed to get things right from the start - not fix them later. The onboarding was super thorough, communication was clear, and the attention to detail was impressive”