”“We thought our Google Ads performance was already strong - but Search Machines and ATLAS showed us there was so much more potential. We’ve unlocked a 44% increase in conversions in France, reduced our costs, and boosted ROAS, all without raising our budget.”
Felix DemmeMarketing Team Leader, Tourlane
Book Your FREE PPC Strategy Session
If your business spends over $500k a year on paid search, one of our senior specialists will review your current campaigns, share actionable strategies to reduce wasted spend and scale performance. (Agencies often charge $500+ for this – we offer it free.)
Clients and Results
“We’ve unlocked a 44% increase in conversions in France, reduced our costs, and boosted ROAS, all without raising our budget”
Tourlane approached Search Machines with a solid Google Ads setup already delivering strong performance. But their key question was:
“Can we squeeze even more out of our search marketing?”
We set out to answer that with a series of controlled tests across two major markets. The results were decisive – proving that even well-optimised accounts still hold untapped potential.
French Market Test
Our first test focused on the French account, comparing performance year-over-year. The impact was immediate and clear:
- +44% increase in conversions
- 18% reduction in Cost Per Acquisition
- Stable ROAS
Encouraged by the results, Tourlane rolled out ATLAS™, our proprietary AI-powered search marketing technology across the entire French account.
German Market Test
Next, Tourlane asked us to replicate the approach in Germany to see if lightning would strike twice. It did – and then some:
- +27% increase in conversions
- 21% reduction in Cost Per Acquisition
- 29% increase in ROAS
How ATLAS Unlocked Growth
Even for an already high-performing account, ATLAS delivered impressive gains. Why?
Intent-based marketing is at the core of modern search advertising. ATLAS, our proprietary AI platform, speaks that same language natively. It structures campaigns around clusters of user intent, creating hyper-specific ads and enabling more precise bidding. The result: campaigns finely tuned to maximize every dollar of your marketing spend.
Want to see what Search Machines can do for your business?
Tell us a bit about your business (just a few lines in this form), and we’ll set up a quick call to share how we help companies like yours.
”“We thought our Google Ads performance was already strong - but Search Machines and ATLAS showed us there was so much more potential. We’ve unlocked a 44% increase in conversions in France, reduced our costs, and boosted ROAS, all without raising our budget.”
Felix DemmeMarketing Team Leader, Tourlane
Tourlane approached Search Machines with a solid Google Ads setup already delivering strong performance. But their key question was:
“Can we squeeze even more out of our search marketing?”
We set out to answer that with a series of controlled tests across two major markets. The results were decisive – proving that even well-optimised accounts still hold untapped potential.
French Market Test
Our first test focused on the French account, comparing performance year-over-year. The impact was immediate and clear:
- +44% increase in conversions YoY
- 18% reduction in Cost Per Acquisition
- Stable ROAS maintained
Encouraged by the results, Tourlane rolled out ATLAS campaigns across the entire French account.
German Market Test
Next, Tourlane asked us to replicate the approach in Germany to see if lightning would strike twice. It did – and then some:
- +27% increase in conversions
- 21% reduction in Cost Per Acquisition
- 29% increase in ROAS
How ATLAS Unlocked Growth
Even for an already high-performing account, ATLAS delivered impressive gains. Why?
Intent-based marketing is at the core of modern search advertising. ATLAS, our proprietary AI platform, speaks that same language natively. It structures campaigns around clusters of user intent, creating hyper-specific ads and enabling more precise bidding. The result: campaigns finely tuned to maximise every dollar of your marketing spend.
This case study shows that even the most mature search marketing setups can be transformed with the right team, technology and strategy.
Want to see what Search Machines can do for your business?
Tell us a bit about your business (just a few lines in this form), and we’ll set up a quick call to share how we help companies like yours.
