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ImpersonAlly · Brand Protection

Your ally against impersonation fraud.

Right now, someone could be running ads on your brand name. Fake affiliates claiming commissions on your organic traffic. Phishing sites dressed up as yours. Brand bidders driving up your CPCs.

ImpersonAlly finds them, proves what they're costing you, and takes them down. It monitors your brand across 140+ countries in real time.

Every brand we manage gets ImpersonAlly protection built in. The full platform is also available to license direct.

Impersonator detected

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Redirect chain: 3 hops → affiliate ID injected → lands on yourbrand.com claiming commission

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Verified: your ad

Award-winning brand protection, trusted by Etsy, Wix and Pandora.

The Fraud It Solves

Four ways fraudsters steal from your brand.

Every one of these is happening on brand searches right now. Most brands only spot the first when the commission invoices arrive.

Someone else pretending to be you

The Impersonators

Fake affiliates run ads that look like yours, intercept your organic customers, inject a tracking ID, and claim a commission when those customers convert on your own site. You pay for traffic that was already yours.

Using your brand for phishing

The Phishers

Fraudsters run ads on your keywords and send users to fake sites built with your assets. The goal is logins, card details and personal data. Your customers get robbed, and your brand takes the blame.

Driving up your costs

The Brand Bidders

Partners, affiliates and competitors bid on your brand terms when they've agreed not to. Every extra bidder in the auction pushes up the CPC on your most valuable, highest-converting traffic.

Damaging your reputation

The Manipulators

Trademark infringement in ad copy, deceptive claims made in your name, and ad arbitrage that wraps your brand in junk pages. Each one chips away at the trust you've spent years building.

How It Works

Find them. Prove the cost. Take them down.

ImpersonAlly monitors brand search results around the clock, across 140+ countries, and turns what it finds into evidence you can act on.

1

See the full fraud picture

One dashboard shows when, where and how your brand is being impersonated, with precise figures for what it's costing you in commissions and inflated CPCs.

2

Untangle complex redirects

AI agents follow cloaked redirect chains hop by hop to expose the real identity behind each fraudulent ad, including the schemes built specifically to avoid detection.

3

Remove them and cut your CPCs

Automated takedowns remove impersonators, rogue affiliates and brand bidders from your auctions. Fewer illegitimate bidders means cheaper clicks on your most valuable traffic.

Reported by clients on G2
−20%

brand CPCs after removing impersonators and rogue bidders from their auctions

+60%

brand traffic recovered by the same client once fraudsters stopped intercepting it

Book a brand audit
Verified G2 Reviews

CPCs down 20%. Brand traffic up 60%.

★★★★★

"For us it was a game changer, as our brand traffic grew by almost 60% after implementing the tool. It took down our CPCs by 20% and helped us meet our KPIs. We did not know about the impersonation issue and the team helped us learn and get on top of it."

Head of Marketing

Mid-Market · Proven ROI

Verified by G2

★★★★★

"ImpersonAlly has strong detection capabilities. In head-to-head comparisons with other providers, they consistently detected and successfully identified more fraudulent advertisers."

Leisure, Travel & Tourism

Enterprise · Fraud Detection

Verified by G2

★★★★★

"The real-time monitoring and automated takedowns significantly reduce the time and effort required for brand protection."

Sr Manager, Digital Acquisition

Enterprise · Real-Time Monitoring

Verified by G2
Recognized for Excellence

An award-winning platform.

TravelTech Show

People's Choice Award winners, 2026

Phocuswright

Startup Competition winners, 2025

EXPO 2025 Osaka

Award of Honor

Web Summit

Top 10 Startups

See Who's Impersonating You

Book a brand audit. Bring your brand name.

We'll run it on your brand and show you:

  • Live fraud running on your brand searches right now, worldwide
  • The redirect chains and real identities behind each fraudulent ad
  • What it's costing you in stolen commissions and inflated brand CPCs
  • How automated takedowns remove them, and keep them out

Most brands find fraud they didn't know about in the first session. Lite protection is included when you run PPC with us. You can also license ImpersonAlly direct.

140+

countries monitored in real time for brand impersonation, affiliate hijacking and ad fraud

Book a Brand Audit