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Clients and Results
At a glance
- Delivered value immediately
- 322% growth in revenue in 6 months
- ROI targets hit
- Since then, YoY growth
”Search Machines transformed our search engine marketing growing it 322% in 6 months and at a positive ROI for the first time in our company history!
Ehud ZamirCEO, GREETINGS ISLAND
“Search Machines transformed our search engine marketing growing it 322% in 6 months and at a positive ROI for the first time in our company history!”
Greetings Island is a global leader in customizable greeting cards and invitations used by millions. Their platform makes it easy for anyone to create and share beautifully designed cards. From birthdays to weddings, they’ve become the go-to destination for quick, stylish, and accessible celebration cards worldwide.
Here’s how we rebuilt their paid search from the ground up – and unlocked serious growth:
The Account Issues
We started with a deep dive into their data and our analysis identified five core issues:
- A lack of adequate keyword coverage
- Overly generic ads
- Ads sending customers to landing pages that were too general
- Bidding that could be further improved
- Uneven ROAS performance
The Search Machine Solution
Using out AI technology ATLAS we were able to rapidly address each of them:
- The entire account was redesigned to help Google to better bid by geography and product type.
- Keywords were increased 3x by ATLAS’ search term crawler gathering all relevant terms.
- Super specific ads were generated by using ATLAS’ AI driven understanding of the search terms.
- Using ATLAS’ understanding of the search terms more specific landing pages were allocated.
- ATLAS’ mROAS bidding solution augmented Google’s own bidding product to maximize revenue yield.
The impact was 322% growth in monthly revenue at their target ROAS of 100%
The total time from contract signature to accounts being live in the account was three weeks, and as you can see the team and tech at Search Machines were able to deliver value immediately.
