Generate Leads Directly From ChatGPT.
ChatGPT now carries ads. They appear at the end of an answer, while someone is weighing up options and getting close to a decision. It's a conversation, not a feed or a results page. The channel is new and still early, which is exactly why it's worth being there now. We get you set up properly and measured from day one.
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Illustrative example of an in-conversation ad placement.
People come to ChatGPT to decide, not just to ask.
They describe what they need, compare the options, and act on what comes back. Ads now sit inside that conversation.
People are already deciding
People reach for ChatGPT mid-decision. They're researching a product, narrowing a shortlist, asking what to book. An ad that fits that moment lands differently to one that interrupts a scroll.
Reach that's already enormous
ChatGPT handles around 2.5 billion prompts a day from over 800 million weekly users. That audience already exists, and it's using ChatGPT for exactly the kind of research that leads to a purchase.
Early enough to matter
Most of your competitors haven't worked this channel out yet. Early advertisers are reporting strong, mostly new-customer traffic and low ad dismissal. Get in now and you learn the channel before it gets crowded and expensive.
A different kind of demand, captured a different way.
A traditional search is a few words fired into a crowded auction. A ChatGPT prompt is a full description of the problem. That changes what a good ad looks like, and how it gets bought.
Thin intent
A broad query like "family holidays" tells you almost nothing about who's travelling, the budget or when they want to go.
A crowded auction
Your ad competes with a page full of rivals for the same click, and the cost climbs with every bidder.
The work lands on the visitor
They still have to dig through your site to find the answer that actually fits their situation.
Rich intent
Someone types "somewhere hot in October, two kids, direct flights, under £2k" - the whole brief, before an ad ever appears.
Context-led placement
Ads are matched to the meaning of the conversation, so relevance can win placements a raw keyword bid never would.
A shorter path to action
The buyer arrives already briefed. Point them at a page that answers the exact prompt and there's far less friction.
The plumbing that makes it perform.
ChatGPT Ads don't behave like search ads, so they can't be set up like them. Three things sit behind every campaign we run.
Semantic mapping
Instead of rigid exact-match keywords, we describe the situations your brand genuinely helps with, so the model knows which conversations you belong in and which you don't.
Relevance-weighted bidding
The auction leans heavily on how well you fit the moment. Get the mapping and creative right and a well-matched smaller brand can hold placements against bigger budgets.
Server-side measurement
Browser pixels miss too much. We feed real conversions from your CRM or store back to the platform server-side, so bidding optimises against actual revenue, not proxies.
Built so people keep trusting it.
OpenAI has been careful about how ads work in ChatGPT, because the whole thing depends on people trusting the answers. For advertisers that's a good thing. It means a clean, brand-safe place to show up.
Clearly labeled
Ads are marked as ads. People always know what they're looking at.
Separate from answers
Ads sit apart from ChatGPT's response. They don't shape or bias what the model tells someone.
Choice and control
People control how their data is used. Conversations stay private from advertisers.
Long-term value
OpenAI isn't optimising for time spent or chasing revenue over experience. The rollout is measured on purpose.
How we run ChatGPT Ads.
The platform is new, but running it well comes down to the same basics. Three things have to be right before the spend does any work.
Set up on the platform, properly
Ads run through OpenAI's Ads Manager, directly or via partners. We help you get your account, billing, budgets and pacing configured, and we build enough creative variation for the system to actually optimise.
Built for the moment of intent
ChatGPT matches ads to the context of a conversation, not just a keyword. We write and structure creative around the questions your buyers are actually asking, so you show up when it's relevant and useful.
Measured from day one
CPC and CPM bidding, proper conversion tracking, attribution that ties spend to outcomes. Same as everything else we run. We won't pour budget into a channel we can't measure.
It's reaching customers brands weren't already in front of.
As an early partner in the ChatGPT ads pilot, we've been able to test and learn in a new environment that brings together discovery, research, and shopping. It's giving us meaningful insight into customer behavior while delivering encouraging early performance.
The majority of traffic ChatGPT drove was new visitors, consistent with its discovery-oriented nature. This is an encouraging early signal that the platform has the potential to reach customers who aren't already in our ecosystem.
One channel, run the way we run everything.
ChatGPT Ads isn't a silo. We set it up properly, measure it honestly, and join it up with the rest of your activity.
Ads Manager Setup
Account, billing, budgets, pacing and policy compliance configured from scratch.
Contextual Creative
Copy and assets written around the conversations your buyers are having, with enough variation to optimise.
Bid Strategy
CPC and CPM bidding managed against your actual cost targets, not vanity metrics.
Measurement & Attribution
Conversion tracking and reporting that ties ChatGPT spend back to real outcomes.
Intent & Audience Strategy
Mapping where ChatGPT fits against the rest of your funnel and who you're really trying to reach.
Cross-Channel Integration
Run alongside Search and Social so the channels work together instead of competing.
Low risk. No long-term lock-in.
Talk to a senior specialist
A short call to understand where you are and whether ChatGPT is worth it for you. No pitch deck, no pressure.
Free account analysis
We sign an NDA and review your current paid activity at no cost. What we find is yours to keep, either way.
90-day trial
Fees flex with performance. If it's not working after 90 days, you can leave. No complicated exit terms.
Full transparency
You always know what we're doing, why, and how it's performing. Weekly reporting, quarterly strategy sessions.
The things clients ask first.
Get into ChatGPT Ads before your competitors work it out.
A short call to look at whether ChatGPT fits your mix, what good looks like for your category, and whether there's anything worth testing now.
Book a Free AuditNo commitment. No long-term contract.
