”"We came in skeptical. After years of refining our search marketing strategy, we weren’t sure there was much more to gain. But the results spoke for themselves - Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It’s rare to see this level of impact so quickly."
Daniel MolnarCMO, Szallas
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Clients and Results
“Search Machines increased revenue by 40% in just a month. It’s rare to see this level of impact so quickly“
Leading European travel group, Szallas, came to us with a challenge: their search marketing performance was declining, and costs were rising.
They had years of historical data, a mature search strategy, and a complex campaign structure – but results were slipping. They asked, “Can anything else really be done to improve performance?”
The answer? Yes. And fast.
The Challenge:
Szallas’s primary challenges were:
- Rising Cost Per Lead (CPL): Costs were creeping up year after year, threatening profitability.
- Declining Conversions: Year on year volumes were sharply down.
- Overcomplicated Account Structure: Managing 8 accounts with 340 campaigns and 24K ad groups was slowing them down.
Search Machines’ Solution:
We deployed ATLAS™, our proprietary AI-powered search marketing platform, and took a high-impact, three-step approach:
- Rebuilt the Account Structure – Consolidated 8 accounts into a single, high-efficiency structure, reducing 340 campaigns to 34 while improving targeting precision
- Complete coverage – Using ATLAS’s keyword prospecting capabilities we were able to ensure complete coverage.
- Hyper-Personalized Ads – ATLAS dynamically generated and optimized tens of thousands of ad creatives based on real-time search intent.
- Proprietary Enhancements – We also applied several high-leverage techniques that aren’t publicly documented.
The Results:
Within less than 30 days, Search Machines delivered an impactful transformation!:
- 40% YoY revenue increase (measured in clients CRM)
- 35% YoY increase in clicks
- All at the same CPC – costs were even Year on Year
The impact was so strong that the client is now rolling out ATLAS and the Search Machines approach across all of their brands.
This case study shows that even the most mature search marketing setups can be transformed with the right team, technology and strategy.
Want to see what Search Machines can do for your business?
Tell us a bit about your business (just a few lines in this form), and we’ll set up a quick call to share how we help companies like yours.
”"We came in skeptical. After years of refining our search marketing strategy, we weren’t sure there was much more to gain. But the results spoke for themselves - Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It’s rare to see this level of impact so quickly."
Daniel MolnarCMO, Szallas
Leading European travel group, Szallas, came to us with a challenge: their search marketing performance was declining, and costs were rising.
They had years of historical data, a mature search strategy, and a complex campaign structure – but results were slipping. They asked, “Can anything else really be done to improve performance?”
The answer? Yes. And fast.
The Challenge:
Szallas’s primary challenges were:
- Rising Cost Per Lead (CPL): Costs were creeping up year after year, threatening profitability.
- Declining Conversions: Year on year volumes were sharply down.
- Overcomplicated Account Structure: Managing 8 accounts with 340 campaigns and 24K ad groups was slowing them down.
Search Machines’ Solution:
We deployed ATLAS™, our proprietary AI-powered search marketing platform, and took a high-impact, three-step approach:
- Rebuilt the Account Structure – Consolidated 8 accounts into a single, high-efficiency structure, reducing 340 campaigns to 34 while improving targeting precision
- Complete coverage – Using ATLAS’s keyword prospecting capabilities we were able to ensure complete coverage.
- Hyper-Personalized Ads – ATLAS dynamically generated and optimized tens of thousands of ad creatives based on real-time search intent.
- Proprietary Enhancements – We also applied several high-leverage techniques that aren’t publicly documented.
The Results:
Within less than 30 days, Search Machines delivered an impactful transformation!:
- 40% YoY revenue increase (measured in clients CRM)
- 35% YoY increase in clicks
- All at the same CPC – costs were even Year on Year
The impact was so strong that the client is now rolling out ATLAS and the Search Machines approach across all of their brands.
This case study shows that even the most mature search marketing setups can be transformed with the right team, technology and strategy.
Want to see what Search Machines can do for your business?
Tell us a bit about your business (just a few lines in this form), and we’ll set up a quick call to share how we help companies like yours.
