A search marketing audit provides a comprehensive assessment of your pay-per-click (PPC) advertising campaigns, identifying areas of improvement and optimization. It helps uncover missed opportunities, reduce wasted ad spend, and maximize the return on your marketing investment. 

The duration of the audit process depends on the complexity and size of your campaigns. Generally, it can take anywhere from a few days to a couple of weeks. We strive to complete the audit in a timely manner while ensuring thorough analysis and actionable recommendations. 

We take a rigorous data science approach to our audits. Our team of experts meticulously dissects the data, scrutinizing various metrics, and conducting in-depth analysis. We adhere to industry best practices and use proprietary tools to ensure accurate and reliable findings that you can confidently rely on. 

Our audit assesses a range of important KPIs, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), quality scores, and keyword performance. We analyze these metrics to identify areas of improvement and provide recommendations to enhance your overall campaign performance. 

Our team of professionals at Search Machines brings a wealth of expertise and experience to every audit we conduct. Led by Richard Gradwell, our ex-VP of PPC at Booking.com, we have a deep understanding of search marketing strategies and best practices. Our professionals have extensive backgrounds in data science, digital marketing, and PPC campaign management. They have worked with renowned companies in the travel industry and beyond, delivering exceptional results and driving growth through effective search marketing strategies. With a data-driven and objective approach, we analyze your campaigns with fresh eyes, free from any biases or preconceptions. Our focus is on delivering accurate and insightful recommendations that align with your business objectives and maximize your search marketing performance.  

In every audit we have conducted, we have identified significant opportunities for improvement. These opportunities range from refining bidding strategies, optimizing ad copy, improving landing page experiences, and enhancing targeting parameters. Our thorough approach often uncovers hidden potential that can lead to substantial improvements in campaign performance. 

Yes, we prioritize the confidentiality and security of your data. We understand the sensitivity of your marketing information and are willing to sign a non-disclosure agreement (NDA) to protect your interests. We take appropriate measures to ensure that your data is handled securely and only accessible to authorized personnel involved in the audit. Additionally, when conducting the audit, we work with a designated email address, searchmachines.audit@gmail.com, with view-only access, ensuring that your data remains protected while allowing us to perform a thorough analysis.

Search marketing is a dynamic field, and regular audits are crucial to ensure your campaigns are performing optimally. We recommend conducting an audit at least once a year or whenever there are significant changes to your business objectives, industry landscape, or search marketing strategies. An audit helps identify areas for improvement, uncovers new opportunities, and ensures that your campaigns align with the latest best practices and industry trends. 

We offer our initial audit service as a complimentary offering to provide value and demonstrate the insights and expertise we can bring to your search marketing efforts. The scope and depth of the audit may vary based on your specific needs, but we strive to deliver comprehensive and actionable recommendations. If you decide to engage in further collaboration or additional services beyond the audit, we can discuss the pricing and packages that best align with your goals and budget. Our aim is to deliver exceptional value and help you achieve tangible results. 

After completing the audit, we schedule a follow-up discussion to present our findings and recommendations to you. During this meeting, we can address any questions or concerns you may have and provide further clarification on our analysis. Our team is available to support you in implementing the recommended strategies and optimizing your search marketing efforts. We can discuss potential collaboration options, including ongoing management, optimization services, or customized solutions tailored to your specific needs.