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If your business invests $50K+ a month in paid search, you can claim a complimentary deep-dive audit with one of our senior PPC specialists.
In this 1-on-1 session, we’ll:
Pinpoint exactly where spend is being wasted
Share proven strategies to cut wasted spend and scale ROI
Benchmark your performance against top competitors in your space
Others charge $1,000+ for this level of strategic insight, we provide it free to qualified advertisers.
Clients and Results
”Launching a startup airline comes with big challenges. Partnering with Search Machines was the best decision we made. Their expert team and ATLAS software helped us scale efficiently with multilingual ads reaching markets as far as Brazil and Canada. Thanks to their expertise, Arajet has experienced 40% growth in revenue year on year
Tania MancillaVP of Marketing, Arajet
You’re competing against ads you’ve never seen
Search Machines · March 2026 · 4 min read
Most paid search teams know what their campaigns say. Very few know what their competitors’ campaigns say – not in any structured way. They might catch an ad in a manual search, notice a competitor’s messaging in a review meeting, or spot something in an Auction Insights report. But none of it is deliberate.
Messaging decisions – what to lead with, which offers to feature, how to frame price – are partly competitive decisions – but without visibility into the auction, those choices get made in the dark.
WHAT MOST TEAMS TRACK
- Impression share
- Auction Insights position
- Their own CPCs and CTRs
- Their own ad copy
- Competitor headline messaging
- How competitors frame price
- What offers competitors run
- Gaps no one is covering
The auction doesn’t care what you know. It runs the same way whether you’ve seen the competition or not.
We built a free tool to close that gap.
What it shows
When you enter your domain, the tool identifies your core market search terms, pulls live ads across those queries, and returns a structured competitive analysis – in real time, from your actual market.
One of the initial things it gives you, is a view into what a user actually sees when they search your terms right now.
Someone searching “iceland holiday packages” right now sees 16 ads. This brand is not one of them. Every time that search happens, 16 other businesses get a shot at that customer. This one doesn’t.
That isn’t necessarily a bidding problem or a budget problem. It might be a coverage problem – a term the account simply isn’t competing on.
Which terms it’s happening on
This tool not only alerts you of your absence in this auction, it then gives you unique insights into other missed opportunities.
In this account, four terms returned no detected presence at all – including “iceland holiday packages” (16 competitors), “book iceland tours online” (15 competitors), and “iceland tour prices” (12 competitors). Two more returned limited visibility.
What competitors are actually saying
Coverage is one problem. Messaging is a separate one.
Once the tool has pulled live ads across your terms, it analyses what competitors are leading with – how they frame price, which offers appear repeatedly, what angles nobody is taking.
What it’s useful for
Most competitive tools stop at the insight. ATLAS goes further. For each gap, the tool generates ad variants written in your brand’s voice – headlines, descriptions, formatted as Google Ads – grounded in what competitors are actually running.
What you’re seeing is how we work
This is the same type of analysis Search Machines runs at the start of every client engagement – auction coverage, messaging gaps, copy strategy. We have made a version of it available free.
The tool works best with meaningful search volume.
Run a free competitive analysis at https://search-machines.com/competitor-auction-analysis
