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”I usually don’t hire agencies. Either we don’t have the budget, or I’d rather keep things in-house. But with Glidance, I knew we needed to get things right from the start - not fix them later. The onboarding was super thorough, communication was clear, and the attention to detail was impressive. I always felt like we were in great hands."
Jonathan KalanBrand Director at Glidance
Clients and Results

“I usually don’t hire agencies. But this time, I’m glad I did.”
That’s what Jonathan Kalan, Brand Director at Glidance, said in his honest, no-fluff testimonial about working with Search Machines.
Glidance isn’t building just another product. They’re redefining an entire category – creating the world’s first autonomous mobility aid for people who are blind or visually impaired. And with a mission this bold, the usual plug-and-play marketing support just wasn’t going to cut it.
A Different Kind of Challenge
Before working with us, Jonathan had worked with several agencies across his career as a founder and brand leader. The problem?
“Too often, it’s rinse-and-repeat. It’s disconnected from the product, and from the nuance of the brand.”
Glidance needed a partner who could understand their vision, speak their voice, and help build a future-facing marketing engine – one they could grow into with confidence.
“I usually don’t hire agencies. But this time, I’m glad I did.”
That’s what Jonathan Kalan, Brand Director at Glidance, said in his honest, no-fluff testimonial about working with Search Machines.
Glidance isn’t building just another product. They’re redefining an entire category – creating the world’s first autonomous mobility aid for people who are blind or visually impaired. And with a mission this bold, the usual plug-and-play marketing support just wasn’t going to cut it.
A Different Kind of Challenge
Before working with us, Jonathan had worked with several agencies across his career as a founder and brand leader. The problem?
“Too often, it’s rinse-and-repeat. It’s disconnected from the product, and from the nuance of the brand.”
Glidance needed a partner who could understand their vision, speak their voice, and help build a future-facing marketing engine – one they could grow into with confidence.









