Hyper-Local, Hyper-Targeted PPC & SEO Solutions from a Top 1% Google Premier Partner Agency.
AI-Driven Home Service Marketing Agency that Gets Results
The team that’s generated $100,000,000’s for global brands over 15+ years
Search Machines have pioneered PPC in the travel industry for 15+ years, using cutting-edge AI to power campaigns of major global travel brands. But it turns out that our travel-focused AI is the perfect fit for the home service industry. Filling up airplane seats and hotel rooms shares a surprising similarity with how the world’s most profitable plumbers, electricians, and HVAC companies operate.
Forget generic campaigns and wasted budgets – our team and technology are laser-focused on helping you attract more qualified leads at a lower cost. In fact, we consistently reduce CPA by an average of 21% within the first 3-6 months of managing a new client’s account.
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
Google Ads | Microsoft Ads | Local Services Ad Management | Feed Management | Display | Remarketing | SEO | Paid Social | Video |
How our Tech will fill your Call Board with Only the Best Paying Jobs
- Our AI (ATLAS) scours the internet to uncover all ways homeowners in specific locations search for services – increasing coverage.
- Hyper-Personalized Ads are then created that match the unique intent of each search query – increasing relevancy.
- Real-time prices and offers are injected into ad copy directly from your site – increasing click through.
- A full call board is great, but why keep spending on leads you can’t service? ATLAS uses real-time data to intelligently adjust ad copy, bids, and even turn them off when you’re booked solid.
- Need more bookings? ATLAS optimizes bids for maximum ad visibility. Calendar filling up? It automatically adjusts to avoid overbooking with new leads.
Unique Bidding Mechanism - Something NO other Agency Has
- Boost ROI by 10-15%: Our proprietary bidding technology (ProfitMax) sits on top of Google Smart Bidding, delivering significant results in AB tests.
- Always Be Seen, Always Be Competitive: Get the perfect ad placement and price for every bid, ensuring you’re visible when potential customers search for home service professionals in their area.
- Smarter Bidding, Superior Results: ProfitMax understands the complexities of Google auctions and leverages custom signals from your field service software (Service Titan, Jobber, House Call Pro, etc.) to optimize bids in real-time.






Everything You Need to Dominate Your Local Market.
- Detailed audits to identify growth opportunities
- Data analysis to optimize conversion rates, refine targeting and bids
- Account structure that fit your goals and improve performance
- Expert Google Search and Local Services Ad management
- Hyper-personalized ads for maximum relevancy and click through rates
- Higher profits through Elastic Bid Optimization Technology
- Strategic guidance based on new products and emerging trends
- Weekly performance reporting and meetings
Measurable impact for clients




It can be daunting to engage a new performance marketing agency
Here's how we make it easy and low risk:
1: First Contact
2. Free analysis
3. LOW RISK
4. TRUSTED PARTNER
Meet the Team

Richard Jackson
Richard brings 15+ years of digital marketing expertise, driving growth and consulting at board level to blue chip clients such as Expedia, Agoda, Just Eat and Fareportal.

Shlomi Beer
Shlomi oversees our proprietary marketing technologies and AI. He earned a PhD in Artificial Intelligence from Technion, and previously served as VP of Data Science at Agoda.

Richard Gradwell
Richard brings a deep PPC and performance marketing expertise. He previously served as VP of PPC at Booking.com after getting his start at Cambridge University.

Phil Jensen
With over 10 years managing global programs at Procter & Gamble, Phil ensures clients accomplish their goals by delivering results and building lasting partnerships.

Justin Knight
After graduating from Cambridge University, Justin honed his skills at IBM before joining Search Machines. His technical expertise is an invaluable for achieving results for our clients.
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