Paid social that earns its place in the funnel.
Most Meta accounts are running on weak signal - broad audiences, broken attribution, and campaigns that look fine in the dashboard but leak at the bottom of the funnel. We fix the infrastructure first, then build campaigns worth running.
Search Machines have helped develop and implement a full-funnel digital strategy across Meta that is delivering significant results.
We built our careers inside the accounts you're trying to beat.
Search Machines was founded by former performance leads at some of the largest digital brands in the world. People who ran paid at the scale that set the benchmark - and brought that into an agency built differently from the ground up.
Performance marketing background, not social-first
We came from paid search and performance, not social media. We think in cost per acquisition and funnel efficiency, not reach and engagement rates. That changes what gets optimised - and what gets ignored.
Senior strategists throughout, not just at the pitch
We build a team around each client from scratch. The person who runs the audit leads the account - a senior practitioner with at least six years' experience, most with over ten. No handoffs, no juniors managing after the contract is signed.
We fix measurement before we spend your money
We won't run campaigns on broken data. Every engagement starts with a full tracking audit - not as a checkbox, but because every decision after that depends on the signal being clean.
How we run paid social.
Three things that have to be right before a campaign can actually perform.
Tracking & Infrastructure
We start by auditing your existing tracking setup. We implement Conversions API and server-side tracking to capture exact, full-funnel data - so every campaign decision is built on clean signal, not browser-only estimates.
Precision Audience Targeting
We build audiences around your actual converters. Demographic layering, geo-targeting, and intent signals from search combined to cut wasted spend. It means understanding who your real buyer is - not just who Meta thinks they are.
Full-Funnel Campaigns
Top of funnel: brand awareness and demand generation via video. Mid-funnel: consideration and lead generation campaigns. Bottom of funnel: retargeting warm and hot audiences toward conversion - matched to your actual purchase cycle.
Most buyers don't convert on the first touchpoint.
They research, compare, and come back - sometimes weeks later. A strategy that doesn't account for that cycle wastes spend at every stage. We build campaigns that stay in the right place through the whole journey.
See all client results →Search Machines understand the nuance of our audience and the long decision-making cycle in cultural travel. They have helped develop and implement a full-funnel digital strategy across Google and Meta that is delivering significant results, including cost-effective acquisition to our database and lead generation from international markets.
Every format, built for the right moment.
Meta Ads covers Facebook, Instagram, Messenger, and Audience Network. We run campaigns across all placements, structured around where your audience is in the buying journey.
Video & Awareness
Reels, in-feed video, and story placements to build demand before intent is formed.
Lead Generation
Native lead forms and landing page campaigns optimised for database growth and enquiry volume.
Retargeting
Warm and hot audience retargeting sequenced to the length of your purchase cycle.
Lookalike & Prospecting
Audiences built from your actual converters, not Meta's default interest categories.
Multi-Market Campaigns
Cross-market campaigns with geo-targeting and localised creative strategy across 18+ markets.
Conversions API Setup
Server-side event matching to close attribution gaps and give Meta the signal it needs to optimise.
Low risk. No long-term lock-in.
Talk to a senior specialist
A short call to understand where you are and whether what we do is relevant. No pitch deck, no pressure.
Free account analysis
We sign an NDA and review your accounts at no cost. What we find is yours to keep, whether you work with us or not.
90-day trial
Fees flex with performance. If it's not working after 90 days, you can leave. No complicated exit terms.
Full transparency
You always know what we're doing, why, and how it's performing. Weekly reporting, quarterly strategy sessions.
Most brands are leaving revenue on the table from paid social.
A short call to look at where you are, what the data is actually telling you, and whether there's anything worth going deeper on.
Book a Free AuditNo commitment. No long-term contract.
