EconArt has joined the Search Machines family
Today Search Machines (search-machines.com), the global leader in search marketing, are pleased to announce that EconArt, a company specialized in economic auctions and algorithms, has joined the Search Machines family for an undisclosed amount. The combined offering will enable businesses to fully optimize their search spend whilst minimizing the costs of user acquisition.
“We have witnessed first-hand the many challenges companies face while attempting to manage and optimize their Customer Acquisition Cost (CAC),” commented Richard Jackson, CEO and co-founder, Search Machines. “As more businesses move online and sell direct to the end customer, CAC can rise alarmingly. EconArt joins Search Machines to provide working solutions to this growing problem.”
“We are on a mission to equip enterprises with the best technology platform they need to orchestrate successfully their user acquisition process, whilst maximizing the use of internal data that provides management, finance and marketing teams with the visibility and control, they need.” said Shlomi Beer, CTO and co-founder, Search Machines. “The wealth of expertise that the EconArt team brings will help us continue our journey toward improving our ATLAS product and continue developing in other strategic opportunities”.
“We are excited to join forces with Search Machines to enhance ATLAS and conquer the global large enterprises market. The EconArt team bring successful experience in the search marketing market, in particular Google Shopping and Trivago” said Ilan Patashnik, CEO and co-founder, EconArt.“
About Search Machines
Search Machines is a technology company founded with the mission to help businesses solve user acquisition on search engines using software and technology. Search Machines intent and bidding technology helps maximize ROI’s for advertisers in different languages, geos and verticals. Over the last 2 years Search Machines’ product ATLAS – a cutting-edge marketing technology platform – has improved performance to many clients of all sizes, managing spends collectively of more than $150M. Search Machines was founded by Richard Jackson (CEO) and Shlomi Beer (CTO) with teams in UK and Israel comprising PhDs in computer science and economics together with linguists, developers, and experts in search marketing. To learn more visit: https://search-machines.com/
EconArt brings a wealth of knowledge in the fields of auctions, economics and game theory. EconArt combines deep academic understanding with extensive real-world experience in conducting auctions in diverse industries. We bring the ability to integrate academic rigorous analysis with a thorough understanding of market realities to deliver the highest value for our clients. We collaborate with the world’s leading auction consulting firms to ensure the use of state-of-the-art methods and cutting-edge auction designs. Econart Was founded by Ilan Patashnik, Dr. Shaul Elmakyas and the late Dr. Yariv Welzman. Dr. Yariv Welzman was a central part on defining Econart technologies and sadly passed away in April 2021.