ProfitMAX™
Make Smart Bidding smarter
ProfitMAX modifies Google's Smart Bidding to seek out the maximum profit yield. Not more conversions, not more revenue. Profit.
Increase your profit, not just your conversions
Smart Bidding optimizes to the targets you give it. ProfitMAX works out what those targets should be.
Targets at every level
Sets CPA and ROAS targets at ad group, campaign and portfolio level, so high-yield segments aren't averaged away.
Extends Google's own signals
Uses and extends Bid Simulator data signals to understand auction dynamics and elasticity curves that Smart Bidding keeps to itself.
Proven in A/B tests
Wins of over 10-15% in A/B tests on client accounts vs regular Smart Bidding. Validated with rigorous testing protocols, not screenshots.
More profit for travel and e-comm clients
Legacy Smart Bidding vs ProfitMAX, measured side by side on the same accounts.
Travel client
+13% profit| Clicks | Conversions | Cost | Revenue | ROAS | Profit | CPA | RPA | |
|---|---|---|---|---|---|---|---|---|
| Legacy | 309,297 | 9,557 | $44,000 | $314,000 | 720% | $270,000 | $4.57 | $56.81 |
| ProfitMAX | 348,249 | 10,425 | $42,000 | $345,000 | 808% | $305,000 | $4.10 | $55.07 |
| Change | +13% | +9% | -5% | +10% | +12% | +13% | -10% | -3% |
E-comm client
+16% profit| Clicks | Conversions | Cost | Revenue | ROAS | Profit | CPA | RPA | |
|---|---|---|---|---|---|---|---|---|
| Legacy | 46,683 | 365 | $9,553 | $20,127 | 211% | $10,574 | $26.17 | $55.14 |
| ProfitMAX | 50,232 | 407 | $10,392 | $22,699 | 218% | $12,307 | $25.53 | $55.77 |
| Change | +8% | +12% | +9% | +13% | +4% | +16% | -2% | +1% |
Profit column highlighted because that's the number ProfitMAX optimizes for. Full methodology in the hotel test case study.
Drive more profit using custom signals
Understands the auction. ProfitMAX models Google's auction dynamics and elasticity curves to work out where better targets exist.
Adjusts continuously. It dynamically sets ad group level tCPA and tROAS targets, daily or hourly, to maximize yields as conditions change.
Corrects for reality. Proprietary algorithms solve for conversion lag, noise, CLV, cancellations and your own custom signals.
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