The Search Machines Transition Guarantee

Switching paid search marketing partners should not feel like gambling. 

Even short periods of underperformance during a transition can have a material commercial impact. 

As a result, teams often remain tied to agency partners and account structures that are stable but no longer delivering the performance the business needs. 

The Search Machines Transition Guarantee is designed to remove that risk and give decision-makers confidence to move forward. 

Our guarantee is simple: 

• If performance remains at or above an agreed baseline, standard fees apply 
• If performance drops below baseline, fees are reduced until stability is restored 
• If you are not satisfied after 90 days, you may exit the engagement with no penalties. We expect performance and execution to justify the partnership 

We are able to make this guarantee because of how we transition accounts. 

At Search Machines, we have transitioned and scaled over 50 complex Google Ads accounts, including multi-market, high-spend, and multi-brand structures. Over time, this experience led us to formalise a single operating principle that governs every transition: 

We only make changes when we can prove better performance. 

The Transition Guarantee applies to all new Search Machines engagements and governs how we migrate, rebuild, and scale paid search accounts. 

It is not a promise of future results. It is a set of operating rules designed to protect existing performance while improvements are validated and deployed.

1. “No Dip” Protection

We do not move meaningful volume to any new campaign structure until it has demonstrated that it can meet or exceed current performance. 

In practice: 

• Existing campaigns remain live as a safety net 
• New ATLAS™ built campaigns are launched in parallel 
• Performance is validated in a controlled testing environment 
• Validation thresholds and success criteria are agreed upfront 
• Scale only occurs once improvement is proven in the data 

If a new structure or bidding approach does not outperform what is currently running, it does not replace it. 

2. Run-in-Parallel Strategy – Zero Downtime

Changing partners or strategy does not mean turning campaigns off. 

Instead, we: 

• Build the full ATLAS™ account architecture alongside your existing setup 
• Gradually bid into clearly defined, high-intent segments
• Test specific pockets of traffic in isolation 
• Validate results before expanding 
• Reallocate volume away from underperforming areas in a controlled way 

Your account remains fully active and fully covered throughout the transition.

3. Performance Baseline Lock-In

Before any transition begins, we agree and lock in your current performance baseline. 

This may be defined by: 

• CPA 
• ROAS 
• Revenue 
• Or another primary KPI agreed upfront 

During the transition: 

• If performance remains at or above baseline, standard fees apply 
• If performance drops below baseline, fees are reduced until stability is restored 

This removes the financial downside of testing improvement. 

4. Early-Warning Safeguards

When performance shifts, the commercial impact can be disproportionate if it is not detected quickly. From day one, we operate with built-in early-warning safeguards: 

• Real-time monitoring across core performance KPIs 
• Daily hands-on senior account management 
• Slack or Teams communication for meaningful changes 
• Weekly tactical review calls with your team 
• Full transparency on what is changing, why, and when 

The result is control without micromanagement. Nothing is hidden, and nothing drifts without being addressed.

5. 90-Day Safety Window

Our contracts are designed to support long-term partnerships and clear accountability. 

At the same time, the first 90 days act as a validation period. 

If, within that window, you do not feel confident in the direction or execution: 

• You may exit the engagement 
• No penalties apply 
• A full account handover is completed 
• All campaigns, structures, and learnings remain intact 

We expect performance and execution to justify the partnership. 

Want To Learn More? 

If helpful, we can walk through how this framework would apply to your account on a short call.