from a team pulled together from top travel brands like Booking.com, Expedia & Agoda
The AI-driven Marketing Agency Specialized in Travel
“Working with Search Machines has increased our performance marketing ROI 55%”
Lee Ruddle – Mr and Mrs Smith Hotels
No buzzwords – just real results. Over 15 years our people have delivered cutting edge marketing technology to top travel brands like Booking.com, Expedia, Agoda & Evolve to name a few!
Our CTO, with a PhD in AI, and a crack team of developers and data scientists have spearheaded the development of ATLAS, our AI-driven travel marketing platform.
We save our travel clients over $500,000 in wasted ad spend per year.
On Average we have reduced our clients CPAs by 21% in the first 3-6 months of working with us. See results here.
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
Google Ads | Microsoft Ads | Google Hotel Ads | Feed Management | Display | Meta | Remarketing | SEO | Video |
A Team of Travel Industry Experts

Richard Jackson
Richard brings 15+ years of digital marketing expertise, driving growth and consulting at board level to blue chip clients such as Expedia, Agoda, Just Eat and Fareportal.

Shlomi Beer
Shlomi oversees our proprietary marketing technologies and AI. He earned a PhD in Artificial Intelligence from Technion, and previously served as VP of Data Science at Agoda.

Richard Gradwell
Richard brings a deep PPC and performance marketing expertise. He previously served as VP of PPC at Booking.com after getting his start at Cambridge University.

Phil Jensen
With over 10 years managing global programs at Procter & Gamble, Phil ensures clients accomplish their goals by delivering results and building lasting partnerships.

Justin Knight
After graduating from Cambridge University, Justin honed his skills at IBM before joining Search Machines. His technical expertise is an invaluable for achieving results for our clients.
Trusted by












How our Tech will Decrease your Costs and Drive your Growth
- Maximize volume: Our AI platform (ATLAS) scours the internet to uncover all the ways users in specific locations search for travel services.
- Improve relevancy: Hyper-Personalized Ads are then created that match the unique intent of each search query.
- Increase click-through: Real-time prices and offers are injected into ad copy directly from your supply feed.
Unique Bidding Mechanism - Something NO other Agency Has
- Boost ROI by 10-15%: Our proprietary bidding technology (ProfitMax) sits on top of Google Smart Bidding, delivering significant results in AB tests.
- Always Be Seen, Always Be Competitive: Get the perfect ad placement and bid, ensuring you’re visible when potential customers search for travel services.
- Smarter Bidding, Superior Results: ProfitMax understands the complexities of Google auctions and leverages custom signals from your custom data to optimize bids in real-time.
Everything You Need to Scale Your Travel Business
- Detailed audits to identify growth opportunities
- Data analysis to optimize conversion rates, refine targeting and bids
- Account structure that fit your goals and improve performance
- Expert Google Search and Hotel Ad management
- Hyper-personalized ads for maximum relevancy and click through rates
- Higher profits through Elastic Bid Optimization
- Strategic guidance based on new products and emerging trends
- Weekly performance reporting and meetings
Measurable impact for clients





It can be daunting to engage a new travel marketing agency
Here's how we make it easy and low risk:
1: First Contact
2. Free analysis
3. LOW RISK
4. TRUSTED PARTNER
Unlock the Power of Partnership
Request a Free Audit
Get a free search marketing audit, or just reach out to start a conversation!
Request a Free Audit





