What’s Next in Travel Marketing
An afternoon for travel CMOs at Google HQ London.
Search is changing faster than most planning cycles can absorb. Zero-click results, AI answers, assistants that book, and measurement that gets harder to defend every quarter. Three hours, twenty to thirty senior travel marketers, and a closed room to work through what it actually means.
Co-hosted by Search Machines and Google.
Six things travel marketers are trying to answer right now.
Short sessions, live anonymous polling throughout, and data on the table from both Search Machines and Google.
Is what I’m seeing normal?
A live, anonymous read of the room on performance, then our data and Google’s held up against it. The question everyone walks in with, answered first.
Who wins in the new AI world
AI Overviews, AI Mode, assistants that book, and ads inside chat. If the results page stops sending traffic, where does travel demand go and what does your brand need to own.
What's next in Google travel
The roadmap, including AI Max, framed around what it changed in real travel accounts and what it means for your budget and team, not a feature tour.
What measurement looks like now
Attribution keeps degrading while the finance question stays the same. What measurement looks like when the old proof no longer holds, at the level a board will accept.
Closed-door roundtable
Chatham House rules, Chaired by a travel CMO. Most people come for this.
A small room of people carrying the same number.
CMOs, VPs and marketing directors at travel brands. Hotels, airlines, OTAs, travel insurance, car rental, tours and vacation rentals. We’re keeping it to twenty or thirty so the discussion stays useful and nobody has to perform.
Search Machines, with Google.
Search Machines was founded by former performance leads from Booking.com, Expedia and Agoda. We manage the budgets that set the travel benchmark, so the sessions come from live accounts rather than theory.
Tuesday 6 October, 2pm. Google HQ London.
Register below and we’ll confirm your place and send the full running order closer to the date. Happy to answer anything first, just reply to the invitation.
