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If your business invests $50K+ a month in paid search, you can claim a complimentary deep-dive audit with one of our senior PPC specialists.
In this 1-on-1 session, we’ll:
Uncover hidden leaks in your campaigns draining budget
Share proven strategies to cut wasted spend and scale ROI
Benchmark your performance against top competitors in your space
Others charge $1,000+ for this level of strategic insight, we provide it free to qualified advertisers.
Clients and Results
”We came in skeptical. After years of refining our search marketing strategy, we weren’t sure there was much more to gain. But the results spoke for themselves - Search Machines simplified our structure, improved efficiency, and increased revenue by 40% in just a month. It’s rare to see this level of impact so quickly.
Daniel MolnarCMO, Szallas Group
When Demand Surges, Will Your Bidding Keep Up?
Head of Growth, Search Machines
Most bidding systems, including Google’s Smart Bidding, struggle to react fast enough in industries where demand fluctuates rapidly. Think ticketing or event-based brands where search intent spikes and fades within hours, leaving static bid logic a step behind.
An Eventbrite study drives the point home: the average gap between purchase and showtime has shrunk by 26% since 2022, and 57% of tickets are now bought less than a week before the event*. In markets that move this fast, “set-and-forget” bidding leaves money on the table, or worse, keeps spending after demand has vanished.
That’s why we built FluxBid™ , a real-time bidding engine inside ATLAS designed specifically for time-sensitive campaigns
Bidding, Synced to Demand
Every hour, ATLAS downloads the full campaign structure from the client’s Google Ads account – campaigns, ad groups, and device-level bid modifiers. It pairs this with real-time demand signals and forecast models specific to the category or event.
In the lead up to key event moments, it adjusts bids in-market, raising bids when demand is rising, throttles them back when demand starts dropping, so you’re not still bidding after the event is over.
No manual monitoring or guesswork. Just real-time bidding that reflects real-time demand.
What Surge Demand Looks Like
For example, let’s take the following scenario:
- Game: Los Angeles Lakers vs Golden State Warriors
- League: NBA (National Basketball Association)
- Time: Tip-off at 4:30 p.m. PT, Sunday
The demand curve mirrors what we often see in live event ticketing:
- Gradual build-up 7 days before
- Noticeable lift from 48 hours out
- Between 8 a.m. and 1 p.m., there’s a sharp spike in search volume for phrases like “Lakers Warriors tickets today” and “courtside Lakers tickets” as fans jump at last-minute availability.
- After 4:30 p.m. tip-off, interest drops by 98% within the hour as attention shifts to game coverage and live streams.
Why this matters for advertisers:
- Capture the surge, cut the waste
FluxBid™ allows you to bid aggressively during the buying window, then dial back the moment conversions dry up.
- Bid with precision, not hope
ATLAS reacts in real time, surging bids into peak demand, then automatically dialing them back once the moment passes.
- Profit, not just presence
Hour-level bidding ensures you convert when it counts, maximising return during high-intent windows and eliminating dead-time spend.
- You define the moments; ATLAS does the maths
With smart meta-tagging and flexible event inputs, you control the calendar. ATLAS handles the optimization.
If your campaigns live in a market where “hours are the new days,” there’s a high chance your bids are lagging behind the curve, you may be overspending when demand is low or even still bidding once the event ends.
Is your bidding keeping pace?
Want to see if this could be a fit for your business? We help business of all sizes, so get in touch!
